We know that segmentation and personalisation in email marketing leads to better conversions (i.e. higher open and click rates). A problem that most organisations have is that they don’t have the information needed to be able to personalise and target their marketing. Asking people at the point of subscription to provide all necessary information will […]
Mailchimp vs. Social Media
I get asked during Mailchimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]