In this tutorial I demonstrate how to use Mailchimp Customer Journeys to automatically tag customers where they’ve spent over a certain amount. This is very useful if you have a Shopify, WooCommerce, Magento or other store connected to Mailchimp and want to follow up with automated marketing.
Marketing
How Can I Edit an Attachment in Mailchimp? [Solved]
Have you sent an attachment in Mailchimp and want to change the content of the attached file? These instructions show you how to add a PDF, Word or any other file as an attachment to your email marketing that you can then edit without the hyperlink breaking.
How to SEO Your Eventbrite Events for Top Google Results
Using Eventbrite to promote and sell tickets to your event is simple. By following a few simple steps you can get much more registration by making your event SEO friendly. In this tutorial I show how to make your Eventbrite event appear prominently in Google so that people notice your event at the top of […]
Everything You Need to Know about Managing Unsubscribed Mailchimp Contacts
In this tutorial I answer questions I often get asked about how to manage unsubscribed contacts in Mailchimp. I cover various queries such as how to identify unsubscribed contacts to why a contact has received an email marketing campaign even although they are unsubscribed.
Answers to Popular Mailchimp Questions
Watch this event that happened live on YouTube. In this Q and A session attendees asked me their Mailchimp questions and I demonstrated the solutions. How long can I use the free Mailchimp account for? What’s the difference between tags, groups and segments? Does the law say that I must enabled double-opt in? How do […]
The four core concepts of agile marketing
This infographic shows the four core ‘pillars’ of marketing agility; sensemaking, iteration, speed and data. In dynamic markets agile marketing has shown to deliver competitive advantage for many organizations. In the image the components of agile marketing are shown to follow one another however this is not the case in reality. For example, data informs […]
Uber Eats Shows Marketing Agility
Within four hours of a COVID lockdown being announced, Uber Eats had sent an email marketing campaign showing its marketing agility. Earlier today the Queensland state government (where I live) announced that there is a three day lockdown scheduled to start at 5 P.M. Within a few short hours Uber Eats had started promoting that […]
Using the AIDA Copywriting formula to Create Compelling Email Marketing
Many of the top brands use a simple copywriting formula that works. In this tutorial I demonstrate how to use the AIDA (Attention, Interest, Desire and Action) copywriting formula in your own email marketing. I show how Uber and Pepsi use the AIDA copywriting formula in their email campaigns and illustrate how to use the […]
How to Use Your Competitors Personas to Boost Your Marketing
Creating personas is an excellent way to perceive and understand your target markets. In essence creating personas involves dividing your existing, or required, customers into common factors including age, gender, location and so on. The factors you use as input into your personas will vary for your specific needs. Once you’ve attained the data to […]
Mailchimp advanced – How to send an email to contacts that have completed a Customer Journey
In this tutorial I show how you may segment your email marketing campaign to only send to people that have completed your Mailchimp Customer Journey. In one of my YouTube videos a viewer commented that she has an onboarding Customer Journey for sales leads. She wanted to send a regular Mailchimp email campaign only for […]