I get asked during MailChimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
Since MailChimp introduced their easy way to advertise on Facebook (called Facebook Ad Campaigns), my MailChimp training attendees have been very welcoming of this new functionality. In the video below I describe how to create a Facebook Ad Campaign in MailChimp.
MailChimp will soon introduce a very simple and effective way to create and publish adverts on Facebook. Facebook has a massive engaged user-base and combined with the millions of customers that MailChimp has, the alliance makes alot of sense. What I particularly like about the way that the new Facebook Campaigns work is that; Creating […]
Facebook Lead Ads work well in getting potential sales leads. But what if we could automatically get our leads into a list in MailChimp. We could then set MailChimp Automation to send a series of EDM to our new leads, all without doing a thing. Conversion rates are 53% higher when using Automation and sending […]
Questions relating to image sizes are always asked in MailChimp training. So just how do we make sure that images are the correct size in our MailChimp Campaigns? Read on if you’re creating a standard Campaign; if you’re creating an RSS Campaign then read about images from Blogs. Image sizes When you’re saving images, you […]
If you develop WordPress websites (or Drupal, Joomla, Magento, Shopify or in fact any website that integrates with social media) then you really should be testing that the various social media services are reading and understanding your website content correctly. It’s simple enough to have your pages and blog posts shared on Twitter, Facebook and […]