Remarketing is incredibly simple to do in MailChimp. It takes seconds and, oddly enough, few people know the capability even exists. Many people in my MailChimp classes ask if there is an extra cost for remarketing (also called re-targeting and re-engagement); the great news is that even free MailChimp accounts have the ability for remarketing. What is […]
If you share your MailChimp email campaigns to Facebook then you may have noticed that the post in Facebook doesn’t look good. Recently many of my MailChimp training attendees in Australia have asked how they may control what is shared from MailChimp to Facebook in order that the Facebook posts may look better. For example, […]
I get asked during MailChimp training which is ‘better’ between email marketing and social media. The roles of email marketing and social media are different. Of course elements overlap but they are two different mediums. There is much evidence to suggest that email marketing is more effective at revenue generation (making money for your business) […]
Since MailChimp introduced their easy way to advertise on Facebook (called Facebook Ad Campaigns), my MailChimp training attendees have been very welcoming of this new functionality. In the video below I describe how to create a Facebook Ad Campaign in MailChimp.
MailChimp will soon introduce a very simple and effective way to create and publish adverts on Facebook. Facebook has a massive engaged user-base and combined with the millions of customers that MailChimp has, the alliance makes alot of sense. What I particularly like about the way that the new Facebook Campaigns work is that; Creating […]
Facebook Lead Ads work well in getting potential sales leads. But what if we could automatically get our leads into a list in MailChimp. We could then set MailChimp Automation to send a series of EDM to our new leads, all without doing a thing. Conversion rates are 53% higher when using Automation and sending […]