The importance of improving Webpage load speed as a critical part of Search Engine Optimization (SEO) activities increased to grow. Google has announced a seriously awesome (and simple) means of gaining significant improvements in page-speed; the mod_pagespeed Apache module (sorry Microsoft Internet Information Server users but you don’t get to benefit from this!) is being tested by a few Hosts. Here is a summary of the mod_pagespeed module from Google Code:
mod_pagespeed is an open-source Apache module that automatically optimizes web pages and resources on them. It does this by rewriting the resources using filters that implement web performance best practices. Webmasters and web developers can use mod_pagespeed to improve the performance of their web pages when serving content with the Apache HTTP Server.
GoDaddy Tests the Perfomance Improving Code
One of the hosts testing this module is Godaddy. Godaddy hosts millions of Websites (mostly on Linux) so Godaddy users will hopefully soon see the benefits of this awesome module. One of the major negative factors of various compression, cache and other Webpage performance enhancing means is that it puts significant load on servers. When hosting large numbers of Sites (as Godaddy does), it is essential that the host servers aren’t overloaded by resource intensive page load speed improvement means (processor usage and memory usage can increased significantly when compressing and caching large amounts of code). Major hosts testing the module is an indication that the code will be less resource intensive for hosts and therefore the hosts will be more willing to allow the use of the module.
What does mod_pagespeed mean for WordPress
A major WordPress host such as Godaddy being used to trial the new Apache module signifies that there will be additional simple means of improving page speed b y these very large hosts. Unfortunately, until there has been more testing, we won’t know for sure what hosts will use mod_pagespeed and what the benefits for WordPress will be.
Update February 2011:
How to use mod_pagespeed with Godaddy:
Enabling mod_pagespeed is incredibly simple. Just go to .htaccess and add the following
If you are looking for fast and reliable hosting then I thoroughly recommend Godaddy Linux Hosting (many of my clients use Godaddy and are very happy).