Using Eventbrite to promote and sell tickets to your event is simple. By following a few simple steps you can get much more registration by making your event SEO friendly. In this tutorial I show how to make your Eventbrite event appear prominently in Google so that people notice your event at the top of […]
SEO
Ready to get much more YouTube views? Here is the solution
Publishing videos to YouTube means your videos show in the Google Search Engine Results Pages if your video SEO is good. Follow these simple instructions to learn how to make your videos SEO friendly. Your videos will show more often in Google Search Results Pages and as YouTube recommended videos.
How to get better SEO in Genesis By Stopping Google Fonts CDN [WordPress Instructions]
In my last post I described how to host Google fonts files locally on your domain if you use WordPress. I also described how this will lead to better Core Web Vitals which is now an SEO ranking factor. If you use the Genesis theme in WordPress (or one of its child themes) you may […]
How to host Google fonts locally in WordPress (and boost Core Web Vitals SEO)
Google is about to factor Core Web Vitals (Largest Contentful Paint, Cumulative Layout Shift and First Input Delay) in the ranking of websites in search results. Aligned with this, Google Chrome is no longer supporting third-party cookies. In line with these two activities I’ve been looking at how to improve my Core Web Vitals scores. […]
Should you verify email addresses?
I received a question from a past Mailchimp class attendee today and I thought I should share my thought around this. Tracey asked if using an email verification service is worthwhile or a waste of time and money. What is email address verification? Email address verification involves identifying the chance of deliverability for any given […]
Why Your Domain May Be the Reason for Messages Going to Spam
In my Mailchimp classes (both online and classroom training) I always go through why spam filters may identify email campaigns as spam. There are the usual things that many people are aware of in avoiding being identified as a spammer such as not enough text in a campaign and not using a high quality email […]
Use Mailchimp? Why Your Sending Domain Age is Critical
Are you using a new domain to send your email marketing? A well used domain that you’ve owned for years will get you better open and click rates! The age of your domain and various other factors affect your domain quality. In my Mailchimp classes I always discuss domain quality (also called domain reputation, sender […]
How to change permalinks without losing SEO
I have been blogging using WordPress for about ten years. When I started blogging there were numerous considerations when choosing a premalink structure for posts that are no longer relevant. These included: Speed: Having the post id in the permalink was necessary as WordPress slowed down if this wasn’t included. Google news: If one wanted […]
How your domain quality affects your email marketing
The quality of your domain affects how many of your email messages reach your subscribers. If your domain quality (also occasionally called domain authority, sender score and sending reputation) is low then most of your email messages will go directly to spam. If you domain quality is high then your messages are far less likely […]
Easily Speed up FileOptimizer Image Compression
I’ve used FileOptimizer for my image compression needs for many years. I’ve tried other image compressors such as Kraken.io, Compressor.io, TinyJPG, TinyPNG but FileOptimizer meets my needs best. I need to compress PNG, GIF and JPG/JPEG files for my email marketing and website purposes; faster loading images are essential for effective email marketing and webpage […]