Why ranking is important in SERPs

What a welcome relief it was to read the report Seeing Between the Lines…of the Search and the Click by Kantar Media Compete. Most reports regarding SEO and Search Engine Marketing (SEM) are, quite simply, a total waste of time and are filled with absolute miss-truths. 

It really is good to see that this report recognizes that it’s near impossible (I’d say actually impossible) to accurate measure where a Website appears in the Search Engine Results Pages (SERPs) due to the individual personalisation of every page of SERPs.

Another clue that the author/s of the report are well aware of SEO is their recommendation for a good organic search strategy to … include a blog that is updated often with insights pertinent to your industry.

Have a read of the report. It’s awesome.


  1. says

    Hey Gary,

    Thanks so much for the review. We’re glad you found it useful, especially considering your SEO specialty. It’s always great to know that someone is reading–and loving–our reports!

    - The Compete Team

Australian WordPress Specialist

Australian WordPress Specialists.

OrganicWeb provides leading WordPress solutions. Specialities include developing high converting Websites built with SEO from the ground up. Contact us to get more customers from your Website.

Leave a Reply